Marketing Manager

About Kappa Lab

Kappa Lab is a digital assets market maker committed to delivering 24/7 deep liquidity and enhancing market efficiency. Our proprietary technology enables us to provide swift and effective solutions to our partners while our sophisticated algorithms ensure efficient and consistent pricing across all trading venues. We fuel the Web3 ecosystem, driving innovation in pioneering projects with the professionalism and dedication of our exceptional team.

We operate in a high-performance niche: tech-heavy, capital-light, and headcount-light. Our team's experience is our greatest asset and a key market differentiator.

The Role

We are looking for a Marketing Manager to join Kappa Lab and take ownership of day-to-day marketing execution. This mid-level, hands-on role is suited to a creative professional with exceptional content writing and design skills and a strong grasp of Web3/crypto.

You will execute on a defined marketing strategy, creating consistent, high-quality outputs across digital channels and ensuring alignment with our brand voice and visual identity. You will report to the Head of Business Development and collaborate closely with leadership to support our communications, positioning, and brand evolution.

Responsibilities

• Write and edit long-form blog content with technical clarity, accuracy, and authority.
• Create brand-aligned visuals for social media, blog posts, and the website using professional design tools (Adobe or Affinity).
• Manage and maintain the company website via Webflow CMS.
• Plan and schedule social media content (Twitter/X and LinkedIn) aligned to our content calendar.
• Actively monitor Crypto Twitter to identify trends, narratives, and market sentiment. Contribute with timely tweets, commentary, or newsjacking opportunities that align with Kappa Lab’s tone and positioning.
• Identify and support co-marketing efforts with our partners.
• Ensure all communications meet Kappa Lab's written and visual brand guidelines.
• Collaborate on campaign ideas, press releases, or editorial features as needed.
• Proactively suggest refinements or new initiatives that strengthen our brand presence.

Note: Kappa Lab is comfortable for the Marketing Manager to use LLM/AI tools to assist with content generation, but we require rigorous editing for tone, accuracy, clarity, and business purpose.

Requirements

• 3-5 years of total marketing experience, with at least 1-2 years in crypto/Web3.
• Strong writing skills with an ability to produce precise, technically sound, and brand-aligned content.
• High proficiency in graphic design using Adobe Creative Suite or Affinity (Canva is insufficient).
• Experience managing websites with Webflow.
• Attention to detail, structured thinking, and a proactive, organized working style.
• Ability to work independently while remaining aligned to strategic direction and brand tone.

Kappa Lab is an equal opportunities employer committed to creating an inclusive and diverse workplace. We welcome applications from all individuals and do not discriminate on the basis of race, color, nationality, ethnicity, religion or belief, sex, sexual orientation, gender identity or expression, marital status, pregnancy or maternity, disability, or age. We value and respect the unique contributions each person brings and strive to ensure everyone can thrive and grow in our organization.